In the early days, when we didn’t know something, we would ask our parents or elders. With today’s digital transformation, we would normally run to a large search engine, provided by the big tech giants. These providers store and log countless search terms every day. Have you ever wondered what these tech giants do with the infinite data that is collected via the search engines?
Yes, you’ve guessed it right. They index it in their large data warehouses where they run complex machine learning algorithms to profile users, predict patterns and harness intelligence from this big data. This information is used to make product recommendations, shared to third parties to boost sales, etc. The real question is, how far would you trust these search engines with respect to your personal privacy?
This post is a follow-up to reasonable secure browsing. As a Security and a Privacy paranoid person, I would always recommend alternate search engines for better privacy protection. Below are two widely used Secure and Privacy focussed search engines that I use: